Amazon Music’s Subscriptions Have Been Booming According to the Vice President
Amazon Music might be the next streaming service you go to.
Amazon Music says it has “tens of millions” of paid customers, with Amazon Music Unlimited subscriptions having more than doubled in the past six months, according to data provided by the company.
In an interview with Billboard, Amazon Music vp Steve Boom says that growth is down to two main factors: the large, and expanding, number of people who subscribe to Amazon Prime, and the growth and popularity of smart- and voice-activated speakers, with Amazon’s Echo leading the way.
Amazon has two tiers of music subscription: Prime Music (free for Prime subscribers) and Music Unlimited, which has monthly fees ranging from $3.99 to $14.99 depending on the number of devices, users, and if you’re already an Amazon Prime member. While Prime Music offers around 2 million songs ad-free, Music Unlimited provides more songs, greater control, and it’s cheaper than competitors’ $9.99 monthly fee for a single account.
Boom says that the growth in the adoption of smart speakers has opened up the home and unlocked a new, untapped demographic of streamers, which is where Amazon has seen most of its new paid subscribers come from. That includes both older listeners who are traditionally slower to adopt new technologies, and country-music listeners, another genre that has been slower to make the switch to streaming.
Amazon’s streaming music offerings are split among two different services, with a variety of different payment tiers attached depending on what each customer prioritizes.