Under Armour To Release Autographed Curry 4 via Drone
An interactive scavenger hunt for rare sneakers.
Under Armour is set to release yet another iteration of its Curry 4, following yesterday’s “More Dimes” teaser. This time, the brand readies a colorway saluting Curry’s Golden State Warriors dubbed “More Dubs,” and is offering autographed pairs through an event called “Dronedrop.”
The new blue and white colorway will be available through the usual retailers, but those seeking rarer pairs can look to the brand’s Instagram page. There, the retailer will set up drop zone pins on a map of the Bay Area, where fans can seek out hidden drop sites. Upon finding a site, participants will receive a unique QR code that will lead them to the physical locations where drones will deliver the autographed shoes. Those not in San Francisco can still win prizes however, as Under Armour will offer entry into a sweepstakes to win packages of gear.Launching on December 16, the “More Dubs” colorway will be available at Under Armour stocklists and its website.