Coke Will Now Have Last Names on Their Bottles
While Pepsi takes an “L”
With Pepsi‘s recent ‘L,’ Coke takes the lead by announcing their summer campaign for 2017 “Share and ice cold coke.” Remember finding your name on a bottle? Well Coke has now expanded the list of names to last names. Customers will be able to find their last names on 20 oz. Coke bottles. And for those of you that couldn’t find your name before the Coke brand director has a word of advice, “We know how much people love finding their names on Coca-Cola bottles, so this year we brought back names and added more names than ever.” They also expanded the number of flavors available with names on them to include Coca-Cola Life and Cherry Coke. Custom glass bottles are also available for purchase online.
Photograph via Adweek