Find Vince Staples, Lil Yachty and D.R.A.M. on Sprite Cans
“You thirsty, please grab a Sprite.”
Sprite reaches back out to the hip hop community with a new marketing campaign featuring Vince Staples, Vic Mensa, Lil Yachty, D.R.A.M., Kamaiyah, and Kap G on Sprite cans and bottles. The “Summer Sprite Cold Series” will feature lyrics off all the game-changing artists mentnioned above but is primarily based off of the Summertime ’06 cut “Norf Norf.” “B*tch you thirsty, please grab a Sprite,” will be displayed on select cans, minus the expletive. Past Sprite campaigns featured Tupac, J.Cole, Drake, and Nas just to mention a few. Looks like Sprite is reaching out to a younger crowd this time around, as most of these artists remain under the radar compared to the legendary Tupac.
Photograph via Pitchfork