Hulu Says Goodbye to Free TV Streaming Service
Sounds scary, but it’s nothing Hulu users should be worried about.
After nearly 10 years of free streaming, Hulu is ending its ad-supported service and changing its business model to the likes of HBO and Netflix. Hulu’s free programming and content will move to Yahoo’s new TV-watching site, Yahoo View.
Hulu will begin notifying customers of the change over the next few days, and members who have been using the free service will be offered free trials of a paid subscription. Though it all sounds detriment, fans of Hulu’s free TV service shouldn’t worry too much. The company will continue to offer its library of no-cost content via its distribution partners, which include Comcast.
“We’re trying to get the best digital content in front of our users,” says Phil Lynch, Yahoo vp and head of media partnerships, adding that the strategy for View is very different than that of Screen and its focus on clips and other mostly short-form videos. “This is Hulu content. We are the eyeballs and the distribution platform.”
Photograph via Yahoo