J Cole Delivers Dope New Verse in ESPN NBA Commercial
“Never sleep on a man that’s expected to lose.”
As we enter into the 2018 NBA Playoffs, ESPN has just released a new commercial. The ESPN’s NBA playoff promo video features a verse from Dreamville’s very own, J Cole. In the video you can see Golden States’ Stephen Curry to Cleveland’s LeBron James.
Cole has always been a fan of basketball. He has references to basketball on the covers of his 2009 mixtape The Warm Up and his 2010 Friday Night Lights. His 2011 debut album Cole World: The Sideline Story also was a sports-based series. In the promo he raps, “It’s gold at stake for Golden State/ How much weight can King’s shoulders take… Never sleep on a man that’s expected to lose/With a chip on his shoulder and something to prove.”
We haven’t received any new music from Cole since his 2016 4 Your Eyez Only so this verse is huge, watch the promo video below:
— NBA on ESPN (@ESPNNBA) April 14, 2018