New Tinder Update Includes a ‘Ladies First’ Feature
“The ladies will kick it, the rhyme that is wicked
Those that don’t know how to be pros get evicted”
Tinder is making big changes to their app in months to come. According to a report from MarketWatch, the dating application has an upcoming update that will allow women to message first. That’s right no more awkward messages getting sent to you when you match with another guy ladies.
The decision to give the ability for women to control the conversation is something that newly arrived Match Group CEO Mandy Ginsberg believes should be a choice that Tinder users make, she explained, not something the app forces upon you.
“Often, women don’t really want the pressure of kicking off the conversation, but if they want it, that’s great,” said Ginsberg, speaking in the interview with MarketWatch. “Giving people the choice versus telling people how to engage is the big difference.”
The executive decision comes amidst another app called Bumble stepping into territory that Tinder has claimed in the world of online dating with over 26 million users. Tinder has also tried to acquire that company in the past. Given that Tinder is now going to roll out a very Bumble-like feature, we pretty much know how that negotiation worked out.
The new option to let women start conversations is not yet live in Tinder’s app, but will rather be included in a future update.