Nike’s New App Uses AR Technology To Measure Shoe Size
Nike is getting high tech with us.
Nike is investing in its application. New features include augmented reality (AR) technology to help users find shoes that fit them. There’s often an inconvenience when buying shoes online. They’re either sometimes too big or too small. This app plans to re-define the shoe buying experience.
Nike says it will measure each foot individually within volume, shape, and size. It then suggests a shoe size similar to the data of other with the same size. The company plans to use this technology as a primary source of shoe measuring. The U.S. arrival is planned for July.