Rae Sremmurd Sign Deal With Reebok for Classic Leather Campaign

Rae Sremmurd Sign Deal With Reebok for Classic Leather Campaign

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Hubwav Staff
posted by at Jun 2, 2017 at 5:12 pm
contributor at hubwav

Reebok just announced its deal with rap duo Rae Sremmurd. It is confirmed that Swae Lee and Slim Jxmmi will be the face of the shoe brand’s “Classic Leather” campaign honoring the Classic Leather sneaker. Reebok Classic’s General Manager, Tedd Krinsky is excited to seal the deal- “Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries, which Reebok Classic is all about. Few artists so passionately embrace life and nonconformity like Rae Sremmurd and we’re excited to bring them into the Reebok Classic family.” Swae and Jximmi also express their eagerness for the collaboration stating “When we were starting out, we had all these wild house parties in Tupelo, Mississippi. It was all about creating a community for different kinds of people to come together and just have fun. The Classic Leather is all about defying classification – anyone can wear it, wherever you’re from, whatever your situation is.”

Photograph via Highsnobiety