Spotify is Testing Voice Listening Ads
They’re listening to you.
Spotify’s ads will now be voice enabled. The streaming service company launched interactive advertisements that can listen to a user’s commands. It’s currently being tested for free users in the U.S. They say this will initially help direct listeners to a Spotify playlist or podcast. As of today, the streaming platform started directing listeners to Stay Free: The Story of The Clash. Spotify’s main goal right now is to promote its own content.