Tinder Introduces Festival Mode
Tinder goes EDC.
As warm weather and festival season approach, Tinder thought it would be a great idea to add the ‘festival mode’ feature to its app. This feature allows Tinder users to link up with people going to the same festival as them. It will add a badge to a person profile, signifying what music event a person will attend. This festival mode feature will give users a heads up of who will be attending the event, in hopes of the two parties will meet up.
Some of the festivals included are: EDC Las Vegas, Governors Ball, and Bonnaroo Music and Arts Festival. When in festival mode, the app will prioritize matches that are attending the event. Something Tinder noticed and took into consideration when creating this feature, is the increase of app downloads during festival season.