THE NEW TIDE OF POP CULTURE

Mando Fresko has always been a bridge between tradition and the now—connecting music, culture, and community in ways that feel effortless and real. Now, he’s teaming up with Patrón to celebrate moments that matter, from Sunday carne asadas to late-night dance floors, and everything in between. For Mando, Patrón isn’t just tequila, it’s a way to elevate life’s everyday rituals, honoring heritage while creating memories that are unapologetically bold. This collaboration is a

Nike is teaming up with cultural curator and host Mando Fresko to bring the energy to East Los Angeles ahead of one of the city’s most storied rivalries — Garfield vs. Roosevelt High School . Over the course of two days , Fresko will host a series of community-driven events celebrating the pride, legacy, and culture that define East LA. From student activations and local performances to Nike-powered experiences, the celebration sets the stage for the East LA Classic next we

“Guac Sports” social campaign scores Silver and two Bronze wins in brand collaboration, food & beverage, and social media categories LOS ANGELES - (May 22, 2025)  - Hubwav Media , in partnership with Northgate Market , is proud to announce that their original social media campaign “Guac Sports”  has been honored with three Telly Awards  at the 46th Annual Telly Awards. Out of over 13,000 global entries , the campaign took home: 🥈 Silver  in Brand Collaboration: Use of Creato