Hubwav Media is leading the creative charge, handling the full production and developing engaging social media content that highlights Northgate Market's unbeatable selection of avocados and fresh guacamole, made daily in-store. Guac Deportes serves as an imagined sports program featuring hilarious competitions and interactive moments, turning a trip to Northgate Market into a full celebration.
Hosted by Mando Fresko and joined by Sports Analysts Mariano Trujillo and Livette Ruvalcaba, each video showcases fun challenges for Northgate Market customers. From guacamole scoop contests to grocery relays, the trio brings a playful energy that makes every competition feel like a championship moment. Guac Deportes perfectly reflects the spirit of the Big Game—a time when the food on the table often takes center stage, even for those who might not know exactly who’s playing. Whether you’re a loyal Northgate shopper or visiting for the first time, this campaign is a reminder that when it comes to hosting unforgettable celebrations, Northgate has you covered with the freshest ingredients and best guacamole in town.
When it comes to fresh avocados and made-to-order guacamole, Northgate Market has long been the trusted source for unbeatable quality and authentic flavor. This year, they’re taking their Big Game preparations to the next level, partnering with Mando Fresko and Hubwav Media to produce a dynamic Super Bowl campaign that celebrates food, family, and fun. At the heart of the campaign is Guac Deportes, a playful and energetic series of social media videos that bring the spirit of game day to Northgate’s aisles.
Be sure to follow Northgate Market’s social channels for the latest Guac Deportes videos as they roll out leading up to the Big Game. Whether you’re a die-hard sports fan or just in it for the party, Northgate Market and Hubwav Media are here to make sure your celebration is as fresh and flavorful as it gets—starting with the perfect batch of guacamole.
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